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UNFPA hereby solicits a quotation for the following service:

“Branding of Safe Women’s Clinics”

UNFPA requires the provision of; develop and evolve the brand strategy into creative conception and to lay out the execution stages to further promote Safe Women clinics including a digital launching of the brand.

I.            About UNFPA

UNFPA, the United Nations Population Fund (UNFPA), is an international development agency that works to deliver a world where every pregnancy is wanted, every child birth is safe and every young person’s potential is fulfilled.  


●        Outputs / Deliverable(s); Please review detailed deliverables including the time frame for each deliverable attached as Annex II - TORs


1-      Desk review conducted (including meetings) with service providers and beneficiaries of the clinics. Report with findings and recommendation developed and submitted to UNFPA.

2-      At least 3x creative concepts for a complete branding and visual identity that communicates the objective of the “Safe Women clinics” brand are developed. 3x full rounds of reviews, feedback and amends conducted to agree upon the best option.

3-      Testing the selected concept with FGDs. 3x production proposals for the execution of the chosen concept finalized (covering brand logo, campaign tagline, messages for online and offline campaign)

4-      Final branding refined and submitted to UNFPA. Development and submission of branding strategy to be launched through digital media

5-      Submission of digital media campaign launch plan to be approved by UNFPA and national partners

6-      Support the execution of the digital launch plan. Submission of the final report with recommendations for offline activations on-campus and for online creative engagement


●        Timing / Schedule

Project duration : September 22- February 2023

I.            Instructions for submission

Proposals should be prepared based on the guidelines set forth in Section III above, along with a properly filled out and signed price quotation form, and are to be sent by email to the address indicated below no later than  : Monday, 12  September 2022, 02:00pm Cairo Local Time