REQUEST FOR QUOTATION

RFQ Nº UNFPA/EGY/RFQ/25/011

UNFPA hereby solicits a quotation for the following service:

 “Branding the Anti VAW Units at Universities”

UNFPA is seeking to hire a consultant firm to perform the branding of the Anti VAW Units at Universities in Egypt as per the attached detailed ToRs.

Objective:

The objective of this contract is to develop and evolve the brand strategy for the Anti-VAW University Units into a creative concept and lay out execution stages to further promote the initiative. The branding strategy should effectively communicate the mandate, services, and impact of the units while ensuring accessibility and engagement among university students.

Detailed Description of deliverables: 

●        The agency will present 3 visual identity concepts to UNFPA . Each visual identity concept will include a logo and font direction, with different mock-ups where the logo will be applied (corporate, advertising, … etc.), and guidelines on how the logo shall be placed next to other logos.

●        Through three rounds of reviews and amendments, UNFPA will select one direction.

●        The selected direction will be tested to a focus group discussions (FGDs) of the following criteria:

1.       cultural sensitivity 

2.       simple language

3.       meets the needs and sensitivity of VAW victims

4.       attractive

5.       approved by national partners

6.       follows UNFPA guidelines

●        Social Media Campaign toolkit which includes: posts, key messages, and a timeline for implementation by UNFPA-NCW

Qualifications & Experience

The selected agency should have:

●        Sold experience and proven track record in branding, marketing, and communications.

●        At least 5 years’ experience in social impact campaigns, preferably related to gender equality, women’s rights, or GBV awareness.

●        Excellent Expertise in graphic design and content production

●        Strong understanding of digital engagement strategies for youth audiences.

●        Previous experience working with UN agencies, International/multinational companies, NGOs, or governmental entities is an asset.

Proposal Submission Requirements

Interested agencies must submit a proposal that includes:

1. Company profile outlining relevant experience.
2. Portfolio of previous branding and communication campaigns.
3. Technical proposal detailing the approach, methodology, and work plan.
4. Financial proposal including a detailed cost breakdown.
5. Team composition and CVs of key personnel.

Instructions for submission

Proposals should be prepared based on the guidelines set forth in Section III attached, along with a properly 

filled out and signed price quotation form, and are to be sent by email to the contact person indicated 

below no later than  : Saturday, 26 April 2025  , at 14:00 PM Cairo Time][1].