REQUEST FOR QUOTATION

This consultancy seeks firms to design a comprehensive social media campaign for adolescents and their families and community at large. The topics of the campaign will tackle different pillars UNFPA is working on, Ex. early marriage, education, FGM, economic empowerment.

The campaign will run for a duration of four months out of the six-month contract and will be divided into two parts as follows:

1- Social media part that should be posted across multiple platforms (Facebook, Instagram and Tik Tok), achieving a reach of 1 million and engagement of 3-5% from the total reach. *These numbers are subject to discussion with the winning bidder based on their submitted plan and proposed budget.

 Campaign should feature creative content that presents topics in an attractive manner for the audience. The social media part will only address FGM and education topics. Campaign should include 10 posts with illustrations and infographic if needed, 6 Tiktok videos.

2-Video production: producing 8 -10 short videos with religious men talking about myths around early marriage, education, FGM, economic empowerment. Short videos shouldn’t exceed the duration of 10-15 minutes. UNFPA will provide main goal of the video and contact for the religious men while the selected bidder will provide the script and production.

- Company should provide in their proposal a clear strategy on how they will handle comments received on several posts.

- UNFPA will be entitled for two rounds of revisions on all suggested content of the campaign.

- Posting will be done in a cross-posting format, the company will post on its social media platforms tagging UNFPA.

Notes to be considered while applying for this ToR:

While the campaign will target families and communities at large, raising their awareness about the above topics, all content should be designed in consideration of the intended audience group and in view of cultural sensitivities, especially the content designed for adolescent girls and boys should be age appropriate.

It’s very recommended for the social media part to have at least one or two public figures, celebrities or influencers who can be part of it, either through posting the same posts, announcing their support to the campaign or being part of the TikTok videos. List of proposed celebrities and their specific role must be presented to UNFPA as part of the proposal.

It’s highly recommended to reach out to public figures, celebrities and influencers who can voluntarily support the campaign and who have a good history supporting such causes with no prior contradicting disclaimers or situations.

Purpose of the assignment :

1. Increase awareness among families and communities about key issues such as early marriage, education, FGM, and economic empowerment.
2. Empower community members with knowledge about the above topics to support adolescents in their access to information.
3. Promote positive social and gender norms toward adolescent girls within households and communities.
4. Promote men's engagement in supporting girls' decisions and prevent harmful practices against them.

Key deliverables:

- Inception report with analysis to platforms that will be used to reach target audience along with a valid reasoning of choosing a specific platform over another, this should also include company suggestions to frequency of posts along the campaign duration of different platforms.

- 10 posts with illustrations and infographic “if needed” along with a posting timeline. posts should be interactive and the timeline of posting should be submitted in the timeline proposed by the company.

- 6 Tiktok videos along with a posting timeline. This deliverable is recommended to be done through influencers, celebrities.

- A series of 8 -10 short videos with religious men talking about myths around the above-mentioned topics. Short videos shouldn’t exceed the duration of 10 -15 minutes, UNFPA will provide the content and the company should provide the script. The suggested format of the videos is Q&A format. However, the selected bidder can submit other alternatives in their proposal.  Also, UNFPA can propose another format after a discussion with the selected bidder.

Company will provide a teaser for each video with the religious leader.

- Final analysis report that highlights the engagement and reach of each post, analysis for content and reactions and recommendations.

III.                Instructions for submission:

Proposals should be prepared based on the guidelines set forth in Section III above, along with a properly filled out and signed price quotation form, and are to be sent by email to the contact person indicated  below no later than : 10 November 2024, 12:00 pm Cairo time